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Evan Luza
All workNo. 07 / 12

LORE

A field guide to stones — for the curious, not the mineralogist.

Role
Founder · Product design, iOS development, AI integration & brand
Year
2026
Status
Live
Focus
Product design, UX/UI, iOS development, AI integration, Brand & identity
Three LORE screens: the identify prompt with stone of the day, a red jasper match, and the Explore grid of qualities.

In short

Photograph a stone to see the closest matches, the visual evidence behind the result, and how to verify it yourself. LORE pairs identification with a curated guide to natural history, physical properties, folklore, and cultural meaning.

Positioning

Between the rock-ID app and the crystal-healing app.

Stone apps tend to be either utilitarian identifiers or mystical guides. LORE sits in between: real natural history and physical properties, alongside the stories people have told about stones for centuries.

Symbolic copy is always framed as tradition — “traditionally associated with” — never as an effect. That rule is enforced by a test that checks every entry in the database.

Key decisions

  1. 01

    It’s allowed to say “I don’t know.”

    The category’s biggest complaint is confident wrong answers. LORE declines when a match isn’t close enough, shows alternatives, and a declined identification doesn’t use up a free scan.

  2. 02

    Show the evidence.

    “Why this match?” lists the visible traits behind each result, so people can check it with their own eyes.

  3. 03

    Nothing educational is gated.

    Every stone, every story, and the collection are free. Only extra identifications are paid.

A purple amethyst cluster in LORE’s scanner, comparing visible features.
Comparing visible features.
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