I’m a product-minded designer and creative technologist with a background in crypto and Web3. My work sits at the intersection of brand, product, and visual systems, focused on turning complex ideas into clear, usable experiences.

I co-founded Cool Cats, one of the most influential Web3 brands of the last cycle, which generated over $400M in trading volume. That experience shaped how I think about building at scale—where culture, incentives, and technology collide—and reinforced the importance of taste, clarity, and restraint in fast-moving environments.

Today, I build and launch independent products through ELU LABS, my product studio for experimenting with consumer software, AI, crypto, and new interaction models. I work hands-on across product strategy, design, prototyping, and development — taking ideas from early concepts to functional products in the world.

Alongside design and product work, I also make music. It sharpens my sense of rhythm, structure, and pacing—skills that carry through into how I approach visual systems and interaction design.